Forging a recognizable brand

When Forge Institute was created in 2018, a square logo made sense. I designed it myself. It was self-contained, simple, and looked good enough on the corner of a press release or stamped into a coffee mug. Many brands have been well-served with a square logo, but for some reason, ours just didn't feel right. Plus, we needed one and I only had 5 minutes in between projects…