In an era where technology advances rapidly, deepfake technology has emerged as both a fascinating innovation and a potential cybersecurity nightmare. Originally developed for entertainment purposes, deepfakes use artificial intelligence (AI) to create hyper-realistic videos and audio, making it possible to fabricate someone's likeness or voice with startling accuracy. While the initial use cases were harmless, deepfakes have now become a significant concern in cybersecurity, especially as they are increasingly being weaponized in phishing attacks, misinformation campaigns, and identity theft. In this blog, we’ll dive into how deepfake technology works, real-world examples of its malicious use, and how organizations can protect themselves from falling victim to deepfake-related attacks.